NAVIGATING A WEBSITE USING VISUAL ANALYTICS AND A DYNAMIC DATA SOURCE

Embodiments of the present invention disclose identifying relevant content in a social media website. A data set is identified using a computer. A plurality of electronic records of the data set are received, wherein the electronic records are a result of the data mining. A plurality of ontologies is generated based on the electronic records and a subset of the plurality of ontologies is displayed on a user device. A user input is recorded as a user record and the set of ontologies that is displayed is modified. A second subset of ontologies for display on the user's device is generated, based on the modified popularity value. A modified display value based on the modified popularity value is determined and the second subset of ontologies is displayed based on the modified display value.