APPARATUS FOR PERFORMING CONSUMER RESEARCH AND METHODS FOR USING SAME

Apparatuses for performing consumer testing and methods for using same are provided. Methods for administering consumer research are also provided. In a general embodiment, the present disclosure provides apparatuses having a rotatable platform with at least one divider separating the platform into at least two sections, where each of the at least two sections includes a life-like scenario configured for use by a consumer participant during a consumer research test. Such apparatuses provide flexibility and efficiency of time, space and cost for performing consumer research since the research may be performed in a timely fashion, in a number of different life-like scenarios, in a limited amount of space, and may be directly observed from one location or using one set of audio/visual equipment.