PROVIDING TARGETED ADVERTISING CONTENT TO USERS OF COMPUTING DEVICES

A system for providing a user with advertising content is provided. The system includes a presence server, an advertising distribution server, and a profiling and targeting component that interact to provide one or more advertisement objects to a user of a computing device based on presence data generated by the user. The presence server receives presence notification messages from the user's computing device and transmits the presence data to the profiling and targeting component. The profiling and targeting component in turn defines an advertising package that directs the transmittal of advertisement objects from the advertising distribution server to the user's computing device. The profiling and targeting component may also create a user profile based on the presence data for defining the advertising package and may further determine a trend of the user based on historical presence data. A method, apparatus, and computer program product are also provided.