SHARING REVENUE ASSOCIATED WITH A CONTENT ITEM

Methods, systems, and apparatus, including computer program products, may be used for sharing revenue associated with a multimedia object. A content item on a web page that includes one or more advertisements may be identified along with an owner identification and a sharing level associated with the content item. The owner identification is associated with an owner account. A web page revenue amount generated from the one or more advertisements on the web page is calculated along with a share revenue amount based on the web page revenue amount and the sharing level, and the share revenue amount is applied to the owner account.