Managing rights for installed software applications and items purchased therewith

In one example embodiment, a server includes a receiver configured to receive, from a first device, a request to resell an application installed on the first device and an item purchased using the application; a resale manager configured to: issue, to a second device, a resale price of the application and the item, and receive, from the second device, a request to purchase the application and the item; and a rights manager configured to issue, to a user account authenticated on the second device, rights to use the application and the item.