Patent №
US 9,760,930
Granted
2017-09-12
Filed 2014
Owner
AMAZON TECHNOLOGIES, INC.
Lab
AI components
5
ml · nlp · vision · kr · planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
14290826
A method and system for analyzing user behavior as users search for items within an electronic marketplace is provided. A query is submitted by a user of the electronic marketplace, the query is processed to identify a series of actions or behaviors performed by the user in relation to the query and fingerprint information for the query is determined based at least in part on analyzing the actions. In one embodiment, the electronic marketplace modifies a user experience for the user based on the fingerprint information. Search results presented to the user are modified by arranging items of the search results in accordance with one or more layouts and views based on query fingerprint information. Various categories of items related to a query issued by the user are identified based on fingerprint information and the search results are organized based on categories.
AI classification
Ownership
AMAZON TECHNOLOGIES, INC.
assignment · 345890612
Assignors
SARMENTO, LUIS ANTONIO DINIZ FERNANDES DE MORAIS, HINEGARDNER, LISA JANE, HOOVER, THOMAS JAY, SPINELLI, ALEXANDER MICHAEL
On an employer assignment, the assignors are typically the inventors.