GENERATING MODIFIED SEARCH RESULTS BASED ON QUERY FINGERPRINTS

Patent №

US 9,760,930

Granted

2017-09-12

Filed 2014

Owner

AMAZON TECHNOLOGIES, INC.

AI components

5

ml · nlp · vision · kr · planning

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

14290826

A method and system for analyzing user behavior as users search for items within an electronic marketplace is provided. A query is submitted by a user of the electronic marketplace, the query is processed to identify a series of actions or behaviors performed by the user in relation to the query and fingerprint information for the query is determined based at least in part on analyzing the actions. In one embodiment, the electronic marketplace modifies a user experience for the user based on the fingerprint information. Search results presented to the user are modified by arranging items of the search results in accordance with one or more layouts and views based on query fingerprint information. Various categories of items related to a query issued by the user are identified based on fingerprint information and the search results are organized based on categories.

Machine learningNatural languageVisionKnowledge representationPlanningG06Q 30/0625G06F 16/335G06F 16/5838G06F 16/9535G06F 16/9538

AI classification

Natural language1.00
Planning1.00
Knowledge representation1.00
Machine learning0.99
Vision0.86
AI hardware0.04
Evolutionary computation0.01
Speech0.00

Ownership

AMAZON TECHNOLOGIES, INC.

assignment · 345890612

Assignors

SARMENTO, LUIS ANTONIO DINIZ FERNANDES DE MORAIS, HINEGARDNER, LISA JANE, HOOVER, THOMAS JAY, SPINELLI, ALEXANDER MICHAEL

On an employer assignment, the assignors are typically the inventors.

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