CONTENT SELECTION

Patent №

US 9,767,196

Granted

2017-09-19

Filed 2013

Owner

GOOGLE INC.

AI components

5

ml · nlp · kr · planning · hardware

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

14085153

Systems and methods of the present disclosure are directed generally to facilitating content selection by identifying low impact criteria. In some implementations, a data processing system accesses a data structure storing, in a memory element, a plurality of impression records. Each impression record can include one or more features and an indication of user interest corresponding to a content impression. The data processing system can identify a combination feature based on at least two of the features. The data processing system can execute a statistical model (e.g., logistic regression model) using the impression records and the combination feature. The data processing system can determine a weight for the combination feature. Responsive to the weight being less than a threshold, the data processing system can transmit an indication to disable the combination feature for selecting content associated with the plurality of impression records.

AI classification

Machine learning1.00
Natural language1.00
Planning0.99
Knowledge representation0.70
AI hardware0.68
Vision0.16
Speech0.05
Evolutionary computation0.02

Ownership

GOOGLE INC.

assignment · 316480150

Assignors

PENG, YEFEI, HARRIS, CHRISTOPHER KENNETH

On an employer assignment, the assignors are typically the inventors.

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