SYSTEM AND METHOD FOR IMPORTING RATINGS FOR MEDIA CONTENT

Methods of aggregating and importing user-generated and/or professional ratings of media content are provided. User-generated ratings may have been previously created at a ratings source by a user associated with a customer profile. The method for aggregating ratings includes importing the ratings from the ratings source, storing the ratings in a customer profile, normalizing the ratings, and storing the normalized ratings. The normalized rating may be used to determine recommendations and preferences. The method for importing ratings includes receiving authentication information for a ratings source, authenticating to the ratings source, importing the ratings from the ratings source, and storing the ratings in a customer profile. Changes in the ratings may be detected and updated in the customer profile.