DOCUMENT SCORING BASED ON TRAFFIC ASSOCIATED WITH A DOCUMENT

A system determines an extent to which advertisements are presented or updated within a document, a quality of an advertiser associated with an advertisement provided within the document, whether an advertisement in the document relates to an advertising document that has more than a threshold amount of traffic, and/or an extent to which an advertisement provided within the document generates user traffic to an advertising document related to the advertisement. The system generates a score for the document based, at least in part, on the extent to which advertisements are presented or updated, the quality of the advertiser associated with the advertisement, whether the advertisement relates to an advertising document that has more than the threshold amount of traffic, and/or the extent to which the advertisement generates user traffic to the advertising document. The system ranks the document with regard to at least one other document based on the score.