METHODS, SYSTEMS, AND MEDIA FOR SENDING A MESSAGE ABOUT A NEW VIDEO TO A GROUP OF RELATED USERS

Methods, systems, and media for sending a message about a new video to a group of related users are provided. In accordance with some embodiments, the method comprises: determining that a new video associated with a content creator has been uploaded to a video sharing service; identifying a group of candidate users to receive a message indicating that the new video is available; identifying a sub-group of users within the group of candidate users based on relationships of users within the group to each other; determining a time to send the message; transmitting the message to the sub-group of users at the determined time; determining that the message has been selected by a user device associated with a user of the sub-group of users; and causing the new video to be presented in a user interface including a communication interface associated with the sub-group of users on the user device.