NOTIFICATION NORMALIZATION

Embodiments relate to notification normalization in a mobile communication environment. A method for notification normalization is provided. The method includes receiving, at a notification service of a mobile platform server executing on a computer processor, a plurality of notification triggers to deliver a plurality of notifications from an application server to a plurality of endpoints. The notification service determines whether to apply notification throttling based on a stress level of the application server, and spreads delivery of the notifications to the endpoints over a period of time based on determining to apply the notification throttling such that traffic associated with responses from the endpoints to the application server is substantially normalized.