USER-BASED AD RANKING

Patent №

US 9,773,256

Granted

2017-09-26

Filed 2014

Owner

GOOGLE INC.

AI components

5

ml · nlp · kr · planning · evo

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

14477100

Advertisement quality measures (e.g., predicted click through rates) are modified in accordance with a user's preferences with respect to domains to which the advertisements relate.

AI classification

Knowledge representation1.00
Natural language1.00
Machine learning0.97
Evolutionary computation0.74
Planning0.69
AI hardware0.03
Speech0.01
Vision0.00

Ownership

GOOGLE INC.

assignment · 338030303

Assignors

FRUMKIN, MICHAEL, GOPALRATNAM, KARTHIK, NGUYEN, KHANH B., GASSER, RALPH U., FRIEDMAN, GREGORY J.

On an employer assignment, the assignors are typically the inventors.

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