NOTIFICATION NORMALIZATION

Embodiments relate to notification normalization in a mobile communication environment. A system for notification normalization is provided. The system includes a computer processor and a mobile application platform server executable by the computer processor. The mobile application platform server includes a notification service configured to receive a plurality of notification triggers to deliver a plurality of notifications from an application server to a plurality of endpoints. The notification service is further configured to determine whether to apply notification throttling based on a stress level of the application server, and spread delivery of the notifications to the endpoints over a period of time based on the determination to apply the notification throttling such that traffic associated with responses from the endpoints to the application server is substantially normalized.