CALCULATION OF A CHARACTERISTIC OF A HOTSPOT IN AN EVENT

A computer characterizes an area of interest in an event attended by an audience by receiving behavior information for an audience attending the event and event activity information for one or more areas in the event venue. The computer analyzes the audience behavior and event activity to determine the areas in the event venue to which the audience pays attention. The computer determines the objects in the areas in the event venue and determines one or more areas of interest based on the areas in the event venue to which the audience pays attention and the objects in the areas in the event venue to which the audience pays attention. The computer calculates a characteristic of the areas of interest in the event based on: the areas of interest, the objects in the areas in the event venue, and the analyzed audience behavior information related to the areas of interest.