DYNAMICALLY UPDATING EMOTICON POOL BASED ON USER TARGETING

Embodiments are directed towards dynamically updating, in real-time, an emoticon pool of a user based on a current personal construct of the user. In one embodiment, real-time changes in the current personal construct of a user may result in a real-time update to the emoticon pool of the user, which can allow the user's emoticon pool to dynamically track the user's current personal construct. The current personal construct of a user may be determined by examining user targeted information associated with the user. In some embodiments, the user targeted information may include, but not limited to, static user information, dynamic user information, implicit user information, and/or dynamic external information. In one embodiment, a user's emoticon pool may be dynamically updated by modifying an appearance of one or more base emoticons in a base emoticon pool and/or one or more existing emoticons in the user's emoticon pool.