USER RECOMMENDATIONS IN A SOCIAL MEDIA NETWORK

An approach for facilitating handling of a post to an online social network is provided. In the approach, a first post to an online social network is received. A processor identifies keywords associated with the first post. A processor identifies one or more posts similar to the first post based on at least the identified keywords, wherein the identified one or more posts were previously posted to the online social network. A processor determines one or more posts, of the identified one or more posts, that are within a predetermined threshold of similarity to the first post, based on at least a comparison between the identified one or more posts and the first post. A processor determines at least one recommendation of an action to perform in the online social network based at least on actions associated with the determined posts that are within the predetermined threshold of similarity.