Goal-Based Video Analytics

A system and method for generating goal-based video analytics is disclosed. The system includes a processor, a configurable goal module, a communication module and an analytics module. The configurable goal module receives a video goal definition configurable by a user. The communication module receives first media player state data including data describing viewer interest in video data playable by a media player included on a viewing device. The analytics module associates the video goal definition with the first media player state data and generates video analytics based at least in part on the video goal definition and the first media player state data associated with the video goal definition.