Targeted Marketing Based On Social Media Interaction

Patent №

US 9,875,488

Granted

2018-01-23

Filed 2014

Owner

REWARDSTYLE, INC.

Lab

AI components

3

ml · kr · planning

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

14254050

A system and method for providing targeted marketing to a user based on the user's social media interaction. The system includes one or more computing platforms providing computer-automated functionality performing method steps for accepting a digital media and digital media related data from a publisher, generating associated information unique identifiers, monitoring social media networks for member-user rankings of the digital media after it is posted, and communicating to a member-user targeted marketing information based on the user rankings. A data storage device persists the digital media, digital media related data, and information unique identifier, which may include a linking hash character, a unique identifier, an account identifier, and/or social media network system-defined elements. The publisher selects digital media and information representing digital media elements, and posts the digital media on the social media network website. Edits, if applied to the selected digital media, are persisted in the data storage.

Machine learningKnowledge representationPlanningG06Q 30/0269G06Q 10/40G06Q 30/0251G06Q 30/0261

AI classification

Planning1.00
Machine learning0.99
Knowledge representation0.78
Natural language0.11
AI hardware0.06
Evolutionary computation0.00
Vision0.00
Speech0.00

Ownership

REWARDSTYLE, INC.

assignment · 327170173

Assignors

BOX, BAXTER, JACKSON, HARRISON

On an employer assignment, the assignors are typically the inventors.

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