DRIVING SUPPORT APPARATUS

A driving support apparatus is provided, which includes a processor configured to execute a vulnerable road user detection module for detecting a vulnerable road user that is a pedestrian or a person who rides a two-wheeled vehicle existing ahead of a vehicle, a slowdown zone setting module for setting a slowdown zone around the vulnerable road user detected by the vulnerable road user detection module, and a speed control module for controlling a traveling speed of the vehicle in the slowdown zone set by the slowdown zone setting module below a given speed limit. The slowdown zone setting module changes the size or shape of the slowdown zone according to a moving direction of the vulnerable road user and a moving direction of the vehicle.