PERSONALIZING COMMUNICATIONS SERVICES USING ENVIRONMENTAL DATA

A method for personalizing communication services includes defining selectable options for a system that provides communication services. When a communication from a party is received, a computer of the system automatically determines, based on environmental data provided for the communication independent of information provided by the party during the communication, information predictive of potential objectives potentially desired by the party initiating the communication. Probabilities are assigned, based on the predictive information, that the selectable options will address the potential objectives. The selectable options are dynamically updated selectable options based on the assigned probabilities. Communications with the initiating party are in accordance with a script that includes the updated selectable options.