Provisional Measures on the Administration of Human-like Interactive Artificial Intelligence Services

Regulates the development and use of human-like interactive AI services in China, focusing on promoting healthy development and ensuring compliance with the law. Applies to AI technologies that provide emotional interaction services mimicking human personality traits within China. Tasks the State cybersecurity and informatization department with coordinating national governance of AI services, with local departments handling regional oversight. Requires AI service providers to establish robust safety management systems, perform lifecycle security checks, manage training data lawfully, and label AI-generated content. Prohibits AI from generating harmful content, including that which endangers national security or minors’ well-being, or induces addiction. Imposes obligations on providers to address user safety risks, especially for minors and the elderly, and manage personal data. Mandates security assessments submitted to provincial authorities under certain conditions, like high user numbers. Encourages innovation and compliance with the establishment of AI sandbox platforms for secure development. Effective from July 15, 2026.