Washington HB 2481 (Fair Pricing and Transparency Act)

Washington HB 2481 (Prohibiting surveillance-based price discrimination and surge pricing for retail goods.)

Prohibits the use of surveillance-based price discrimination and surge pricing for retail grocery goods, emphasizing fairness and consumer protection. Bans the use of electronic shelf label systems in grocery retail locations 15,000 square feet or larger until January 1, 2030, with an expiration on this provision by June 30, 2031. Defines key terms such as algorithms, personalized pricing, surveillance pricing, and personally identifiable information, impacting how AI and data-driven technologies may be used in pricing. Requires posting of clear and uniform pricing, barring personalized or dynamic changes unless uniformly offered through disclosed eligibility criteria. Classifies violations as unfair or deceptive acts under the consumer protection act, emphasizing public interest and competition fairness. Directs the department to study and report the effects of electronic shelf label systems on pricing transparency and job security, with a report due by June 30, 2029.

Status

Proposed

Authority

Washington

Jurisdiction

United States

Proposed

2026-01-14

Last activity

2026-02-07

Provisions

8

Operative

8 of 8

Applies to

Provisions (8)

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