Patent №
US 10,248,960
Granted
2019-04-02
Filed 2011
Owner
DISNEY ENTERPRISES, INC.
Lab
—
AI components
2
nlp · planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
13294992
In a networked system, a method and apparatus for measuring advertising effectiveness involves broadcasting an advertisement at a broadcast time, monitoring at least one social network or other online forum following the broadcast time, filtering social network traffic to identify messages, search engine queries to identify queries, or other traffic entries, that appear to be responsive to the broadcast advertisement, determining a time of initiation for at least a plurality of entries that appear to be responsive to the broadcast advertisement, and determining at least one demographic for at least the plurality of the entries that appear to be responsive to the broadcast advertisement.
AI classification
Ownership
DISNEY ENTERPRISES, INC.
assignment · 272410269
Assignors
ANDERSON, JOHN, WITKIN EXECUTOR OF ESTATE FOR ANDREW P. WITKIN, DECEASED, SHARON, DAVIES, CAMERON, DANGE, ANJALI, CAMPO-REMBADO, MIGUEL
On an employer assignment, the assignors are typically the inventors.