SYSTEM AND METHOD FOR POSITIONING SPONSORED CONTENT IN A SOCIAL NETWORK INTERFACE

Patent №

US 10,445,840

Granted

2019-10-15

Filed 2014

Owner

LINKEDIN CORPORATION

Lab

AI components

3

ml · kr · planning

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

14170322

A system and method optionally includes or utilizes a processor may receive a request for social network content for display in a position of a plurality of sponsored content positions in a newsfeed of a social network interface, each of the plurality of sponsored content positions having a position criterion, at least two of the plurality of sponsored content positions having a different position criterion and identify a sponsored content item of a plurality of sponsored content items stored on a database based, at least in part, on a characteristic of the sponsored content item meeting the position criterion and a bid associated with the sponsored content item. A transmitter may transmit the sponsored content item from the processor to a server for display on a user interface.

Machine learningKnowledge representationPlanningG06Q 10/40G06Q 30/02G06Q 30/0269G06Q 30/0277H04L 67/75

AI classification

Knowledge representation0.84
Planning0.80
Machine learning0.71
AI hardware0.30
Evolutionary computation0.06
Natural language0.03
Vision0.02
Speech0.00

Ownership

LINKEDIN CORPORATION

assignment · 326720419

Assignors

WEI, KAI, MEHTA, NIHAR N, AGARWAL, DEEPAK, DONG, GUANGYU, PEI, LIHONG, KANNAN, ASHVIN

On an employer assignment, the assignors are typically the inventors.

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