Patent №
US 8,600,802
Granted
2013-12-03
Filed 2007
Owner
GOOGLE INC.
AI components
1
ml
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
11873079
A marketplace (or aftermarket) for advertisements or ad combinations is established. A first on-line advertisement is identified in which a performance of the first advertisement during a past ad campaign is above a threshold. A second on-line advertisement is identified based on a matching criterion between the first and second advertisements, in which a performance of the second advertisement during a past ad campaign is lower than the first advertisement. The first advertisement or a representation of the first advertisement and performance data of the first advertisement are provided to a sponsor of the second advertisement.
AI classification
Ownership
GOOGLE INC.
assignment · 200740460
Assignors
TVEIT, AMUND, ALVESTRAND, HARALD TVEIT, SUNDSDAL, SVERRE
On an employer assignment, the assignors are typically the inventors.