SYSTEMS AND METHODS FOR PROVIDING CONTENT-BASED PRODUCT RECOMMENDATIONS

Systems, apparatuses, and methods are provided herein for content-based product recommendations. A system for content-based product recommendations comprises a content monitoring device configured to monitor video content viewed by a user, a customer vectors database, a product vectors database; and a control circuit being configured to: detect, via the content monitoring device, a video content being viewed by the user, identify an item associated with a current segment of the video content viewed by the user, determine a product category associated with the item, determine alignments between the customer value vectors and the product characteristic vectors for each of the plurality of products in the product category, select a recommended product from the plurality of products based on the alignments between the customer value vectors and the product characteristic vectors for each of the plurality of products, and initiate an offer of the recommended product to the customer.