SYSTEMS, METHODS, AND DEVICES FOR COMPONENTIZATION, MODIFICATION, AND MANAGEMENT OF CREATIVE ASSETS FOR DIVERSE ADVERTISING PLATFORM ENVIRONMENTS
Patent №
US 11,348,142
Granted
2022-05-31
Filed 2019
Owner
MEDIAMATH, INC.
Lab
—
AI components
3
kr · planning · hardware
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
16270189
The present application describes systems, methods and devices for creative asset management, some of which can be utilized in closed/batch supply and/or open real-time bidding (RTB) supply opportunities. The present application further describes systems, methods and devices for omni-channel creative asset management that may have bi-directional features. In particular, in some embodiments, the creative asset management systems, methods, and devices described herein can allow advertisers to consolidate their online advertising efforts into a central platform.
AI classification
Ownership
MEDIAMATH, INC.
assignment · 502810468
Assignors
GOLDMAN, AARON, BOUGOURD, DANIEL ROBERT HOWARD, DOUGHERTY, JUSTIN MICHAEL, PERREUX, MICHAEL JOHN, HARTNETT, CULLINAN B., SCHOBEIRI, WILFRIED A., TUNG-LUN, MING
On an employer assignment, the assignors are typically the inventors.