Patent №
US 11,610,232
Granted
2023-03-21
Filed 2022
Owner
MEDIAMATH, INC.
Lab
—
AI components
1
kr
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
17654954
The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.
AI classification
Ownership
MEDIAMATH, INC.
assignment · 624820001
Assignors
BUCHALTER, YEHUDA ARI, MASON, PAUL M., ZAWADZKI, JOSEPH M., COZZOLINO, ROLAND G., CRAIG, LEO T.
On an employer assignment, the assignors are typically the inventors.