SYSTEMS AND METHODS FOR MANAGING CONTENT ASSOCIATED WITH MULTIPLE BRAND CATEGORIES WITHIN A SOCIAL MEDIA SYSTEM

Patent №

US 9,047,612

Granted

2015-06-02

Filed 2010

Owner

VITRUE, INC.

Lab

AI components

3

ml · kr · planning

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

12880882

Embodiments of the present disclosure generally relate to aspects of an Internet-accessible brand management system (BMS) that allows marketers (e.g., corporations, organizations, etc.) to efficiently organize, create, maintain, and display content associated with many brand categories or brand items within a brand category on a single social media system (SMS) page/account, or alternatively, across many SMS pages or accounts with one or more common content themes. Administrators/developers of individual marketing pages or accounts (global and local) may update their pages through the BMS using standard configurable templates. The system may integrate content from one or more developers to create content for varying pages (for example, by incorporating some global content into local pages according to configurable rules, or vice versa). Subsequently, when a social media system user requests content associated with a particular brand category or brand item within that category on a social media system, the brand management system renders the updated, requested marketing page associated with that category, but within a global marketer page, or with common marketer content also provided.

Machine learningKnowledge representationPlanningG06Q 30/02G06Q 30/0241G06Q 30/0255G06Q 30/0269

AI classification

Planning1.00
Knowledge representation0.99
Machine learning0.83
AI hardware0.30
Evolutionary computation0.04
Vision0.00
Natural language0.00
Speech0.00

Ownership

VITRUE, INC.

assignment · 308250506

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