PREDICTIVE DECISION MAKING BASED ON INFLUENCE IDENTIFIERS AND LEARNED ASSOCIATIONS

Machine logic for causing a computer system to perform the following operations (not necessarily in the following order): (i) receiving, by a historical decisions and opinions data store, decisions and opinions that have been communicated, propagated and/or otherwise espoused by a first entity; (ii) receiving, by an influencer data store, a plurality of influencer data sets, with each influencer data set including information indicative of opinions expressed by a respectively corresponding influencer; (iii) performing, by reverse chain engine, reverse chaining using the following inputs: (a) data of the historical decisions and opinions data store, and (b) the plurality of influencer data sets; and (iv) predicting, by a prediction engine, a likely future decision of the first entity using output of the reverse chaining operation.