PREDICTING INFLUENCE IN SOCIAL NETWORKS

A method, system and computer program product are disclosed for predicting influence in a social network. In one embodiment, the method comprises identifying a set of users of the social network, and identifying a subset of the users as influential users based on defined criteria. A multitude of measures are identified as predictors of which ones of the set of users are the influential users. These measures are aggregated, and a composite predictor model is formed based on this aggregation. This composite predictor model is used to predict which ones of the set of users will have a specified influence in the social network in the future. In one embodiment, the specified influence is based on messages sent from the users, and for example, may be based on the number of the messages sent from each user that are re-sent by other users.