GENERATING CUSTOMIZED, PERSONALIZED REACTIONS TO SOCIAL MEDIA CONTENT

The present disclosure is directed toward systems, computer-readable media, and methods for generating a personalized selfie reaction-element in connection social media content. For example, the systems and methods described herein generate a personalized selfie reaction-element including a multi-media item and one or more elements and/or enhancements. The systems and method described herein can then provide the personalized selfie reaction-element for use in connection with various types of social media content including communication threads, ephemeral content, posts, and direct messages.