LOGGING INFORMATION DESCRIBING A TYPE OF EVENT OCCURRING IN A MOBILE APPLICATION RECEIVED VIA AN SDK INCORPORATED INTO MOBILE APPLICATION CODE OF THE MOBILE APPLICATION

An online system receives information including a description of an event occurring in a mobile application and user identifying information associated with a user of the mobile application associated with the event via an SDK incorporated into the mobile application code of the mobile application. The online system determines whether the description corresponds to information maintained in the online system describing types of events capable of occurring in the mobile application. If the description corresponds to information describing a type of event capable of occurring in the mobile application, the online system logs the type of event in association with the user identifying information. Otherwise, the online system predicts a type of event corresponding to the event occurring in the mobile application based at least in part on the information received at the online system and logs the predicted type of event in association with the user identifying information.