SYSTEMS, METHODS AND COMPUTER PROGRAM PRODUCTS FOR TAILORING WEB PAGE CONTENT IN HYPERTEXT MARKUP LANGUAGE FORMAT FOR DISPLAY WITHIN PERVASIVE COMPUTING DEVICES USING EXTENSIBLE MARKUP LANGUAGE TOOLS

Systems, methods and computer program products are provided for utilizing XML-based tools to tailor HTML-based Web page content for display within various client devices. Content portions of a requested Web page are converted to an XML format and then modified using an XML content-tailoring tool. Other content portions of the Web page are masked so as to be “hidden” and are, thus, not converted to XML format. The masked portions of the Web page are then unmasked, combined with the modified content portions, and transmitted to a client device for display therewithin.