METHODS AND SYSTEMS FOR DEFINING TARGETED MARKETING CAMPAIGNS USING EMBEDDED MODELS AND HISTORICAL DATA
Patent №
US 7,003,476
Granted
2006-02-21
Filed 1999
Owner
GENERAL ELECTRIC CAPITAL CORPORATION
Lab
—
AI components
5
ml · nlp · kr · planning · evo
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
09474974
Methods and systems for increasing the efficiency of marketing campaigns are disclosed. A targeting engine is used for analyzing data input and generating data output. The method includes the steps of using historical data to determine a target group based upon a plurality of embedded models and directing the marketing campaign towards the target groups flagged by the models.
Machine learningNatural languageKnowledge representationPlanningEvolutionary computationG06Q 30/00G06Q 10/0635G06Q 30/0202G06Q 30/0204
AI classification
Natural language1.00
Machine learning1.00
Knowledge representation1.00
Planning1.00
Evolutionary computation0.55
AI hardware0.31
Speech0.00
Vision0.00
Ownership
GENERAL ELECTRIC CAPITAL CORPORATION
assignment · 130650101
Assignors
SAMRA, BALWINDER S., NABE, OUMAR
On an employer assignment, the assignors are typically the inventors.
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