Patent №
US 7,006,979
Granted
2006-02-28
Filed 1999
Owner
GENERAL ELECTRIC CAPITAL CORPORATION
Lab
—
AI components
3
ml · kr · planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
09474588
Methods and systems for increasing efficiency of a marketing campaign are disclosed. The method uses a system including a database containing customer demographic data and includes the steps of building models of predicted customer profiles and generating scores for prospective customers in the database based on predicted customer profiles.
AI classification
Ownership
GENERAL ELECTRIC CAPITAL CORPORATION
assignment · 136850856
Assignors
SAMRA, BALWINDER S., NABE, OUMAR
On an employer assignment, the assignors are typically the inventors.