METHODS AND SYSTEMS FOR CREATING MODELS FOR MARKETING CAMPAIGNS

Patent №

US 7,006,979

Granted

2006-02-28

Filed 1999

Owner

GENERAL ELECTRIC CAPITAL CORPORATION

Lab

AI components

3

ml · kr · planning

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

09474588

Methods and systems for increasing efficiency of a marketing campaign are disclosed. The method uses a system including a database containing customer demographic data and includes the steps of building models of predicted customer profiles and generating scores for prospective customers in the database based on predicted customer profiles.

Machine learningKnowledge representationPlanningG06Q 30/02G06Q 10/0635G06Q 20/085G06Q 30/0201G06Q 30/0245G06Q 30/0269G06Q 30/0276G06Q 30/0277+8 more

AI classification

Planning1.00
Machine learning1.00
Knowledge representation1.00
AI hardware0.47
Natural language0.06
Evolutionary computation0.01
Vision0.01
Speech0.00

Ownership

GENERAL ELECTRIC CAPITAL CORPORATION

assignment · 136850856

Assignors

SAMRA, BALWINDER S., NABE, OUMAR

On an employer assignment, the assignors are typically the inventors.

From the same owner

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