SYSTEM AND METHOD OF IDENTIFYING TRENDSETTERS

A system and method for determining and identifying trendsetters within a member population, such as an online community. The trendsetters can then be used for a number of useful purposes, such as predicting future product/service trends, evaluating advertising techniques, identifying collectible items in an electronic auction, influencing search engines and recommender systems, etc. In a similar fashion, the counterparts to trendsetters, namely, trend rejecters and trend laggards can also be identified and compiled.