COMMUNITY-BASED SHOPPING PROFILES

Guided item selection based on profiles maintained dynamically. The profiles represent, for example, purchase, usage, or personality profiles corresponding to various segments of the user population. Each of the profiles has one or more items associated with the profile. The user selects one or more of the profiles while browsing or searching for items. The items associated with the selected profile are provided to the user. The user's interaction, or lack of interaction, with the items is monitored and analyzed. Based on the monitored interaction, a relevance of the selected profile relative to the other profiles is dynamically adjusted along with a relevance of particular items for the selected profile. For example, items may be added or removed from the list based on the monitored user interactions.