Patent №
US 7,945,928
Granted
2011-05-17
Filed 2009
Owner
BELLSOUTH INTELLECTUAL PROPERTY CORPORATION (NOW AT&T INTELLECTUAL PROPERTY I, L.P.)
+4 more
Lab
—
AI components
1
kr
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
12642905
Methods, systems, and products classify subscribers based on viewing habits. An event record is stored that associates a command entered by a subscriber to a time. The event record is merged with data describing media programming to form event timeline data describing the at least one command and the media programming selected by the subscriber over a period of time. Credit card purchasing data is retrieved that describes the subscriber's credit card purchases. The event timeline data is compared to the credit card purchasing data. The subscriber is classified in a category associated with a product or service when the event timeline data indicates that the subscriber viewed an advertisement and afterwards purchased the product or service.
AI classification
Ownership
BELLSOUTH INTELLECTUAL PROPERTY CORPORATION (NOW AT&T INTELLECTUAL PROPERTY I, L.P.)
assignment · 237940931
AT&T INTELLECTUAL PROPERTY I, L.P.
assignment · 331110809
AT&T INTELLECTUAL PROPERTY, INC.
namechg · 331820209
AT&T BLS INTELLECTUAL PROPERTY, INC.
namechg · 331820276
AT&T DELAWARE INTELLECTUAL PROPERTY, INC.
namechg · 331820335
Assignors
MATZ, WILLIAM R., SWIX, SCOTT R.
On an employer assignment, the assignors are typically the inventors.