METHOD FOR DETERMINING EFFECTIVENESS OF DISPLAY OF OBJECTS IN ADVERTISING IMAGES

Patent №

US 8,429,005

Granted

2013-04-23

Filed 2003

Owner

ACTIV8NOW, LLC

+5 more

Lab

—

AI components

kr · planning

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

10459397

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Interactive electronic representations of advertising images published in visual media sources enable data about interest in an object or objects appearing in the advertising images to be collected. From comparing against aggregated data from interactions with interactive electronic representations, the effectiveness of displaying an object, such as representing a product or service, in a particular advertising image can be relatively measured.

Knowledge representation PlanningG06Q 30/0643G06F 16/40G06F 16/9562G06Q 30/0257

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AI classification

Knowledge representation0.95

Planning0.66

Vision0.24

Machine learning0.22

AI hardware0.15

Natural language0.05

Evolutionary computation0.01

Speech0.00

Ownership

ACTIV8NOW, LLC

correct · 208780391

AMERICAN BARCODE EXCHANGE

assignment · 406680491

RETAILSTREET.COM, LLC

namechg · 406680734

ULTIGO, INC.

namechg · 406690563

MANNIK, PEETER TODD

assignment · 406690707

TANGELO IP, LLC

assignment · 458820396

Assignors

HEADRICK, GARLAND TODD, HUTCHINSON, KRISTOFER DEREK, HARRIS, JAMES EDWIN, III, HYSER, STEPHEN ANDREW, MANNIK, PEETER TODD, HEADRICK, GARLAND TODD, HUTCHINSON, KRISTOFER DEREK, HARRIS, JAMES EDWIN, III, HYSER, STEPHEN ANDREW, MANNIK, PEETER TODD

On an employer assignment, the assignors are typically the inventors.

From the same owner

SYSTEM AND METHOD FOR OBTAINING AND DISPLAYING AN INTERACTIVE ELECTRONIC REPRESENTATION OF A CONVENTIONAL STATIC MEDIA OBJECTUS 6,535,889 · 2003

Cites (55)

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and 30 more

Cited by (4)

SYSTEM AND METHOD FOR PRODUCT PLACEMENT AMPLIFICATIONUS 10,412,421 · 2019 LINKING IMAGE ITEMS TO AN ELECTRONIC CATALOGUS 10,248,991 · 2019 SYSTEM AND METHOD FOR PRODUCT PLACEMENT AMPLIFICATIONUS 9,532,086 · 2016 INFORMATION PROCESSING APPARATUS AND METHOD THEREOF FOR GENERATING DRAWING DATA OF A MOVING IMAGE OBJECT IN A RASTER FORMAT FOR PRINTING AN IMAGE BASED ON A WEB PAGE BY A PRINTING APPARATUS IF IT IS DETERMINED THAT THE WEB PAGE CONTAINS THE MOVING IMAGE OBJECT AND DRAWING DATA OF THE MOVING IMAGE OBJECT CANNOT BE CREATED IN THE VECTOR FORMATUS 8,850,302 · 2014

Related research

The impact of visual appearance on user response in online display advertisingarXiv An Interactive Machine Learning System for Image AdvertisementsOpenAlex The Validity of Visual Communication Design of Online Advertisement Based on InteractivitySemantic Scholar Interpreting the Rhetoric of Visual AdvertisementsSemantic Scholar Enhancing Advertising Efficiency: A Framework Utilizing Image Saliency Detection Algorithm for Intelligent Propagation OptimizationOpenAlex

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