CONTENT ADAPTIVE AND ART DIRECTABLE SCALABLE VIDEO CODING

Systems, methods and articles of manufacture are disclosed for performing scalable video coding. In one embodiment, non-linear functions are used to predict source video data using retargeted video data. Differences may be determined between the predicted video data and the source video data. The retargeted video data, the non-linear functions, and the differences may be jointly encoded into a scalable bitstream. The scalable bitstream may be transmitted and selectively decoded to produce output video for one of a plurality of predefined target platforms.