PROMOTING PARTICIPATION OF LOW-ACTIVITY USERS IN SOCIAL NETWORKING SYSTEM

Method or system for allowing a social networking system to retain users of a social networking system by identifying low-activity users who are likely to become inactive/dormant users and prompting users to initiate interactions with the low-activity users. The low-activity users are identified by monitoring activities and interactions of the users via the social networking system. If the pattern of activities and interactions satisfy one or more criteria, a computer device for providing the social networking system initiates an intervention scheme where users are induced to initiate interactions with the low-activity users. In response to the interactions, the low-activity users are likely to resume interactions via the social networking system.