ELECTRONIC INDEXING FOR PRINTED MEDIA

A method supplies or creates a generic electronic index for a hardcopy printed item. The generic electronic index is based on the text within the hardcopy printed item. From this generic electronic index, the method creates a plurality of custom electronic indices from the generic electronic index. Such custom electronic indices can be based on user input and/or user feedback or can be created by marketing agencies, educational institutions, etc. Each of the custom electronic indices is a variant of the generic electronic index, and each of the custom electronic indices is adapted to a different target audience.