Patent US 5,496,071

The objective of the invention is to an identity format provided in each article for enabling search and classification. In a mass distributable print media containing at least one page and a plurality of articles on the page, each article including a title and related text, an improvement includes a range of elements including but not limited to a relative subject matter index number, complete date of publication and publisher name for the print media arranged closely adjacent each article. All or some of these elements may be supplemented by machine readable code such as a bar code. Publishers of newspapers, magazines and the like have not heretofore provided these elements on every article. With these elements in place on every article, the invention teaches and provides users the options to physically read and clip information and/or electronically search and print-out information via proactive and reactive searching ways from existing data bases which have relatively indexed numbers with reasonably good match-ups to individual interest. Furthermore, these elements can act either independently of, or in collaboration with each other to produce new revenues for publishers and/or clipping services by supplying information to subscribers, thus allowing customized news delivered by FAX, electronic mail, regular mail, microfilm, video, television or other peripheral devices.