Real-world items unlocking virtual items online and in video games

There is provided a system and method for providing access to a virtual object corresponding to a real object. There is provided a method comprising authenticating a user account for a networked application, confirming a validity of a user provided code, wherein the code is visible on the real object or on accompanying materials of the real object, and granting the user account access to the virtual object for use in the networked application in response to the confirming of the validity. As a result, users are enabled to enjoy interactions with real objects as well as corresponding virtual objects both in an offline video game context and in an online network application context.