METHODS AND SYSTEMS FOR OPTIMIZING MESSAGES TO USERS OF A SOCIAL NETWORK

Patent №

US 8,924,326

Granted

2014-12-30

Filed 2012

Owner

FACEBOOK, INC.

AI components

6

ml · nlp · kr · planning · evo · hardware

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

13485784

Techniques to optimize messages sent to a user of a social networking system. In one embodiment, information about the user may be collected by the social networking system. The information may be applied to train a model for determining likelihood of a desired action by the user in response to candidate messages that may be provided for the user. The social networking system may provide to the user a message from the candidate messages with a selected likelihood of causing the desired action.

AI classification

Machine learning1.00
Evolutionary computation1.00
Planning1.00
AI hardware1.00
Knowledge representation0.98
Natural language0.93
Vision0.00
Speech0.00

Ownership

FACEBOOK, INC.

assignment · 287740204

Assignors

ARQUETTE, LEX, CHEN, DAVID Y., GREWAL, EMILY, MORENO, DENISE, RATIU, FLORIN, SHI, YANXIN, SIDHU, KIRANJIT SINGH, WENG, CHING-CHIH, YANG, HUAN

On an employer assignment, the assignors are typically the inventors.

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