MEDIA CONTENT SYNCHRONIZED ADVERTISING PLATFORM APPARATUSES AND SYSTEMS

Patent №

US 9,237,377

Granted

2016-01-12

Filed 2011

Owner

SYMPHONY ADVANCED MEDIA

Lab

AI components

2

vision · kr

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

13341118

The MEDIA CONTENT SYNCHRONIZED ADVERTISING PLATFORM APPARATUSES AND SYSTEMS (“AD-SYNCH”) transforms TV program schedule listing information and user channel selection via AD-SYNCH components, into channel-synchronized product placement advertisement. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for: receiving a user media program selection message from the user mobile device; retrieving an ad tag associated with the user selected media program from TV program schedule listing data; identifying an advertised item embedded in the media program based on the retrieved ad tag; determining an available ad template associated with the retrieved ad tag; generating an ad for the embedded advertised item based on the available ad template; and providing the generated ad to the user mobile device based on a timestamp of the ad tag.

VisionKnowledge representationH04N 21/2668G06Q 30/02G06Q 30/0201G06Q 30/0241G06Q 30/0245G06Q 30/0267H04H 60/31H04N 21/251+25 more

AI classification

Knowledge representation0.67
Vision0.63
Planning0.39
Natural language0.11
AI hardware0.03
Evolutionary computation0.01
Speech0.01
Machine learning0.00

Ownership

SYMPHONY ADVANCED MEDIA

assignment · 282500886

Assignors

BHATIA, MANISH, SAXON, MICHAEL SCOTT, PRATT, NIGEL S., GURHA, PYEUSH

On an employer assignment, the assignors are typically the inventors.

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