MEDIA CONTENT SYNCHRONIZED ADVERTISING PLATFORM APPARATUSES AND SYSTEMS

Patent №

US 9,723,346

Granted

2017-08-01

Filed 2015

Owner

SYMPHONY ADVANCED MEDIA

Lab

AI components

1

kr

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

14956390

The MEDIA CONTENT SYNCHRONIZED ADVERTISING PLATFORM APPARATUSES AND SYSTEMS (“AD-SYNCH”) transforms TV program schedule listing information and user channel selection via AD-SYNCH components, into channel-synchronized product placement advertisement. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for: providing TV program schedule listing data including a plurality of ad tags to a user mobile device, receiving a user media program selection message from the user mobile device; retrieving an ad tag associated with the user selected media program from the TV program schedule listing data; identifying an advertised item embedded in the media program based on the retrieved ad tag; determining an available ad template associated with the retrieved ad tag; generating an ad for the embedded advertised item based on the available ad template; and providing the generated ad to the user mobile device based on a timestamp of the ad tag.

Knowledge representationH04N 21/2668G06Q 30/02G06Q 30/0201G06Q 30/0241G06Q 30/0245G06Q 30/0267H04H 60/31H04N 21/251+25 more

AI classification

Knowledge representation0.73
Planning0.43
Evolutionary computation0.04
Vision0.01
Speech0.00
Natural language0.00
AI hardware0.00
Machine learning0.00

Ownership

SYMPHONY ADVANCED MEDIA

assignment · 411750662

Assignors

BHATIA, MANISH, SAXON, MICHAEL S., PRATT, NIGEL S., GURHA, PYEUSH

On an employer assignment, the assignors are typically the inventors.

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