Patent №
US 9,723,346
Granted
2017-08-01
Filed 2015
Owner
SYMPHONY ADVANCED MEDIA
Lab
—
AI components
1
kr
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
14956390
The MEDIA CONTENT SYNCHRONIZED ADVERTISING PLATFORM APPARATUSES AND SYSTEMS (“AD-SYNCH”) transforms TV program schedule listing information and user channel selection via AD-SYNCH components, into channel-synchronized product placement advertisement. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for: providing TV program schedule listing data including a plurality of ad tags to a user mobile device, receiving a user media program selection message from the user mobile device; retrieving an ad tag associated with the user selected media program from the TV program schedule listing data; identifying an advertised item embedded in the media program based on the retrieved ad tag; determining an available ad template associated with the retrieved ad tag; generating an ad for the embedded advertised item based on the available ad template; and providing the generated ad to the user mobile device based on a timestamp of the ad tag.
AI classification
Ownership
SYMPHONY ADVANCED MEDIA
assignment · 411750662
Assignors
BHATIA, MANISH, SAXON, MICHAEL S., PRATT, NIGEL S., GURHA, PYEUSH
On an employer assignment, the assignors are typically the inventors.