ASSOCIATING AN EVENT ATTRIBUTE WITH A USER BASED ON A GROUP OF ONE OR MORE ELECTRONIC MESSAGES ASSOCIATED WITH THE USER

Methods and apparatus related to associating an event attribute with a user based on a group of electronic messages associated with the user. An event may be associated with the group of electronic messages. One or more event attributes of the event may be determined, including an event location identifier that identifies a physical event location. One or more of the event attributes may be determined based on the group of electronic messages. Location data of the user may be identified and a likelihood that the user interacted with the physical event location may be determined based on comparing the location data of the user to the event location identifier. The likelihood that the user interacted with the physical event location and at least one of the event attributes determined based on the group of electronic messages may be associated with the user.