Transmission Of Notifications For Retrieving An Application On A Mobile Client Device

An online system transmits a notification including a reference to an application to a client device associated with a user. Upon receiving an interaction with the reference to the application, the online system may transmit instructions for retrieving the application to an additional client device associated with the user. For example, if the client device used to interact with the reference has a device type different than a device type associated with the application, the online system selects an additional client device having a device type matching the device type associated with the application to receive the instruction for retrieving the application.